Social media is great, and we all know how to set up streams on Hootsuite or Tweetdeck and use hashtags and check for updates constantly and all the rest, but it's still been hard to figure out where the conversation is going without spending all day watching Twitter, right?
Until now, that is. A newish program called Nuzzel (tag line: "News from your friends") watches social media for you and lets you know when a bunch of your "friends" are going crazy over something.
That's what's happening this afternoon, with the publication of Maggie Haberman's story on DFER, Hillary Clinton and the teachers unions.
When a story like this one gets big, you get an alert and then you can click down and see who (among your friends) got the ball rolling and how it unfolded. In this case, it was @maggieNYT who quad-tweeted her story out at noon, followed by Bloomberg's Jennifer Epstein, Gotham Gazette's Ben Max, and Politico's Caitlin Emma.
Or at least, that's how it appears on my Nuzzel - perhaps you have more or better friends than I do.
But wait, there's more! Nuzzel lets you get a daily email, plus individual alerts at a threshold level of activity you can determine. You can synchronize Twitter, Facebook, and other social media accounts. You can even subscribe to custom feeds, (aka Twitter lists, whose usefulness has always been limited to vanity), and get alerts that way.
Basically, Nuzzel is a way to tame Twitter. It basically tells you what's trending within the group of folks you already know and love (or at least follow) that's not reliant on hashtags, saved streams, or Twitter's lame Trending lists.
It may not yet be a full replacement for Feedly (or for having your own social media manager pinging you in the Bahamas when something comes up), but it's a big step forward.
And, it's a big argument for following or friending folks who don't agree with you already because it makes the echo chamber pretty obvious. Don't follow your opponents or others and you won't know what they're excited or upset about.
Big thanks to JGW for tipping me off about it.Click below for some screenshots if it's still not making sense.