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May 8, 2014 | Posted At: 11:23 AM | Author: Alexander Russo | Category: (Who Cares What) Research Says , Campaign 2010 , Foundation / Advocacy Follies , Parents & Parenting , School Life Pop Culture

Research: New App Tries To Evaluate Impact Of Ed-Themed Movies

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Advocacy campaigns can be extremely powerful -- but even the best-designed efforts can also be sadly ineffective, or at least appear to be so.  Measuring their impact is hair-pullingly difficult.

That's why one of the most interesting outfits I learned when re-examing the impact of the 2010 film Waiting For Superman -- in-depth report coming soon from AEI! -- is the NYC-based Harmony Institute.  

The outfit did a preliminary investigation of the impact of WFS that was funded by the Ford Foundation (but never released in full), and is now demo-ing a product called ImpactSpace, which is a web application for "visualizing the social impact of documentary films." The app now includes 250 films across 24 social issues (including education). Check it out -- and let us know what you think.

Previous posts: A Misleading Approach to Assessing Advocacy [Reckhow]; More Ways To Measure Advocacy; Advocacy Costs Lots, But What About Its Impact?; Impact Of Advocacy Funding On Services.

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