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Media: VentureBeat's New EdTech Channel (& How It's Sponsored)

Screen shot 2013-12-19 at 3.23.39 PMThe way thinsgs are these days, nearly the first thing that came up in response to the news that VentureBeat was starting a new education channel was the issue of sponsorship / editorial control.

Indeed, there's a Apollo Education Group icon on the page, though it's not mentioned in the announcement itself. They're the parent company for University of Phoenix.

The arrangement is described elsewhere, in a post that also claims that VentureBeat is "the first major technology news organization to dedicate a channel to how technology is transforming the global education market."

The VentureBeat announcement includes lots of enthusiasm for edtech activity.  No surprise -- there's lots of action in edtech (and lots of money in education, generally speaking). Recent stories from them include How data is driving the biggest revolution in education since the Middle AgesThe President’s ‘gaming guy’ tells us that educational games fascinate Obama.

Of course, there's very little media out there that's not paid in some form -- by advertising, subscriptions, philanthropy-- or free but ideologically driven.  So caveat lector and all that.  Always been that way, probably always will be.  The recently announced NPR expansion is being sponsored by Gates and Wallace foundations, for example. Politico's education page is funded through subscriptions, advertisers, and sponsors like Power Jobs!.  This site is sponsored by Scholastic Administrator. 



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