Funding: Charting Impact Of Advocacy Funding On Services
"There are two things we can be sure will happen in 2012. First, hundreds of millions, probably billions, of dollars will be raised by newly created, issue-specific nonprofit organizations in the United States. Second, that money will be used for political advertising in the American presidential campaign." This line is from the annual report just out from philanthropy geek Lucy Bernholz, which gives a good overview of how privately funded advocacy is relatively small but on the rise, its potential effects, good and bad, on funding for the much larger direct services sector and the public systems (like education) that are the focus of intended improvements. "We will see hundreds of millions of dollars with specific political intentions flow through nonprofit organizations in 2012. We can only guess at their cumulative effect."