About this blog Subscribe to this blog

Media: How Much Would You Pay For This?

500x_paywallgood How much would you pay for this (or anything else online)?  Millions, I know. But there are precious few outlets that require readers to pay for access to content in the education space as everywhere else. There are just too many free options already in the mix for anyone to wall themselves off.  More and more each day.  And recent polls show readers will just move elsewhere when they're charged for content. 

But some folks seem to have pulled it off, including the Wall Street Journal and other high-end outlets.  In education, EdWeek comes to mind, with its hybrid model, along with the Marshall Memo, the Title I Report, Ed Daily, the updates from Dave Deschryer et al at Brustein, and a few others priced into client services. Now John Bailey and Andy Rotherham are set to join the fray with a subscription newsletter announced here, described as a complement or addition to the posts at Eduwonk.   

Whether this new entrant will be primarily a marketing tool, a freebie thrown in for clients, or a robust standalone product remains unclear, as is the eventual pricing scheme.  Mainstream outlets say they only need 5 or 10 percent of readers to make the subscription route pay off.   How much would you (do you already) pay for trends and analysis that you might be able to get elsewhere for free? 

Comments

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00e54f8c25c988340120a93df7c8970b

Listed below are links to weblogs that reference Media: How Much Would You Pay For This?:

Permalink

Permalink URL for this entry:
https://scholasticadministrator.typepad.com/thisweekineducation/2010/03/media-paying-for-the-cow.html

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Even more interesting: How do these numbers compare to the percentage of readers who'd be willing to donate? I think our editor did an analysis of this and found that it wasn't all that different. So giving away content and passing the hat may be just as cost effective as charging for it -- plus you don't exclude readers.

The comments to this entry are closed.

Disclaimer: The opinions expressed in This Week In Education are strictly those of the author and do not reflect the opinions or endorsement of Scholastic, Inc.