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Poetry In Ads: Can We Live With It?

As several readers noted, it turns out it was an actor who voiced O Pioneers! in the ad I told you about last week (Levi's Uses Rare Walt Whitman Recording To Sell Jeans ).The real Walt Whitman's voice is here, reading his poem America:  

I'm still on the fence about this.  But not everyone's upset about the use of a famous poet to sell jeans. Seth Stevenson says he's always wondered what ads set to poems would look like (Slate Magazine).  "That scratchy Whitman recording also sets a mood of vague disquiet. Paired with the music behind it and the startling crack of sudden fireworks, that raspy, distant voice sounds rather ominous." At least it's not all about sex. 


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