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People: Young Joins GreatSchools [Plus Unsolicited Advice]

image from m.c.lnkd.licdn.comMeet Caprice Young, though you probably knew her already. She's a former LAUSD school board member who helped right the ship at LA's troubled ICEF charter network then went to work for the Arnold Foundation. She also worked as a Deputy Mayor and for a distance learning company along the way, and was a Coro Fellow.

Young left the Arnold Foundation fulltime last year and did some consulting but then decided to join GreatSchools as a senior advisor because she things the site is fascinating and as yet under-used. You might not hear a lot about GreatSchools, but it's got impressive pageviews, according to Quantcast -- 5-6 million pageviews a month (much higher than Kahn Academy and other big-name sites, according to Young).

Now 15 years old, GreatSchools keeps adding features and collaborations like this week's Detroit rollout in partnership with Excellent Schools Detroit.  Not too long ago, the site began producing its own stories (Diversity: "When The Melting Pot Boils Over"). They've partnered with real estate site Zillow and are fending off competitors like Niche and Education.com that do similar things just not as well, says Young.  Next up after Detroit is an effort to deepen the school profiles using social media and qualitative data, and a spinoff dubbed GreatKids that is intended to help parents understand what it looks like when their children can do, say, 2nd grade math. 

What would be really cool -- in the category of unsolicited suggestions -- would be if GreatSchools partnered with big-city districts who are doing universal/streamlined application and admissions processes, so that parents could see ratings, user reviews, and apply all in one place. Yeah, sort of like HealthCare.gov, I guess.  Would make NSA spying on parents easier. Loaner tablets for parents who don't have computers? 

Previous posts: Was Bloomberg Article Fair To Bullis Charter?Is GreatSchools Helping, Or Hurting? A Yelp (Or Facebook) For Schools?New NYT-WNYC Site [SchoolBook] To Cover New York City

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