Reform: Secrets To Winning Elected School Board Races
Candidate credibility matters to voters. Newspaper endorsements *can* make a real difference. Campaign money isn't magic. Internal polling can be *very* misleading. Absentee ballots and walking precincts matter.
To read the whole thing, cruise on over: Lessons from L.A.
Then come back here and disagree (or agree) with me.
Image via Scholastic.