Los Angeles: Reformers Try To Match Union "Ground Game"
This is a story by LA School Report contributor Hillel Aron:
The Coalition for School Reform has been running TV ads and hitting voters with a blizzard of glossy flyers.
But — having closely lost 2011′s big-money campaign between Bennett Kayser and Luis Sanchez — the reform-oriented campaign committee is also taking its field organization very seriously.
“These campaigns are, in many instances, won and lost in the field,” said Sean Clegg, the Coalition’s political consultant. “And the Coalition for School Reform has put together a state-of-the-art field program that is really zeroing in on our voters with pinpoint accuracy.”
To run its 2013 field campaign, the Coalition has hired a firm called 50+1 Strategies, headed by former Obama campaign operative Adissu Demissie, who’s bringing some high-tech tools and techniques to the familiar process of walking streets, knocking on doors, and making phone calls.
“We’re really running a very data-driven, metrics-based, technologically advanced field campaign,” said Demissie, who ran Barack Obama’s 2008 “get-out-the-vote” campaign in Ohio. ”We’re trying to talk to the right people in the right way.”
Read the rest of the story here.