Media: Districts Hire Social Media Directors To Quash Rumors
Does your district (or CMO) have a social media person yet? It soon will, according to this Government and Technology article (Social Media Directors are Finding a Place): "From the White House to New York City to small cities and counties, people are being hired to focus on how social media strategies and efforts can best be used by government to interact with the public."
But having a social media director doesn't necessarily mean things always go smoothly. The presence of a social media director (Stephanie Abrams) didn't prevent the LA Times and Drudge and several other outlets from passing along a false rumor about LAUSD . KPPC has that story here: LAUSD proposes to eliminate Ds as passing grades.