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Contest: Help Name New Rotherham Consulting Firm

397_lg Andy Rotherham needs help naming his new consulting firm.  As alluded to in Tom Vander Ark's recent post about 2010 happenings in the school reform world, the co-founder of Education Sector is leaving in March and (I'm told) opening up a for-profit consulting shop with NewSchools Venture Fund co-founder Kim Smith and a couple of others. No response so far from Rotherham, and NSVF says it's too early to talk. But meantime: what to name the new outfit?  Something old school like "Rotherham & Smith LLC"?  Something ultramodern like the "Education Venture Group"?

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EduVenture?

There is a cool ad and consulting agency around here called "Wexley School for Girls" it is a hodge podge of guys and has nothing to do with a school. But is creative and dynamic. I think buzz words like "venture group" and law terms like rotherham and... is just boring. Why not sound like a rock band like "woven hand" or "restless bookends". Extreme and Emo? probably. A good idea. I think Rotherham would have an up on the competition.

Anything's better than "Hope Street Group." What's up with that?

Are you kidding me? All the cash that NSVF has and they can't hire IDEO for this? I'm a believer in truth in advertising: how about Two Folks Who Will Spend Lots of Money Giving You The Conventional Wisdom. Admittedly, not a really good acronym.

Instead of the Education Venture Group, how about the Education Vulture Group?

Might I suggest, "Scrubbed Clean Edu-preneurs," in honor, of course, of EdSector's doctored CMO report?

If this does happen, it will shed some light on how/why Rotherman might not have objected to Smith's review of Tom Toch's CMO report, despite her clear conflict of interest. It's a very sad commentary on the values of all concerned, and offers yet another reason for cynicism about the true nature of institutionalized education "reform." Another "blob" focused more on advancing its own interests than advancing what actually work.s

Wonk World

This venture is but more evidence of the real motivation behind these edu-reformers... getting themselves a giant slice of the edu-pie that they just happen to have provided the recipe for.

I assume their consulting firm will be all "about the children, not adults."

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