A Peek Inside The World Of Kids Magazines
There's a fascinating little review of kids magazine Highlights in The New York Review of Magazines, a mag put out by the folks at the Columbia Journalism School. You've probably seen the magazine -- its circulation is listed at 2 million and it's been around since 1946.
"Now a staple of elementary schools and doctors’ offices across the nation, the magazine aims to “help children develop creativity, sensitivity, literacy and the ability to think and reason” by presenting games and stories for children ages 6 to 12....The overwhelming majority of subscriptions go directly to families. It’s mostly parents or grandparents giving subscriptions to children.”
I wonder if it's giving Scholastic a run for its money. Must remember to ask.